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Packaging Design · Brand Experience · System Design 2025–26

Millstreet
Packaging System

Millstreet is a premium heritage food brand built around traditional sourcing methods, regional ingredients, and slow food philosophies. We were entrusted with creating a cohesive packaging system that could unify a diverse product portfolio while preserving the individuality of each product's story.

The challenge was singular: create packaging that felt authentic, premium, and culturally rich — without tipping into the decorative nostalgia that most heritage food brands default to. We designed a flexible visual framework that runs across 50+ SKUs — consistent bones, variable personality.

ClientMillstreet Organics
Year2025–26
ScopePackaging Design, Visual System, Brand Experience
Volume50+ SKUs across 8 product categories
CreditsKōkoro³ Studio
Millstreet Packaging System — cover
Millstreet packaging — row 1, image 1 Millstreet packaging — row 1, image 2 Millstreet packaging — row 1, image 3
Millstreet packaging — row 2, image 1 Millstreet packaging — row 2, image 2
Millstreet packaging — row 3, image 1 Millstreet packaging — row 3, image 2
Millstreet packaging — row 4, image 1 Millstreet packaging — row 4, image 2
Millstreet packaging — row 5, image 1 Millstreet packaging — row 5, image 2
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The system runs across heritage rice varieties, stone-ground flours, cold-pressed oils, single-origin spices, bilona ghee, and raw forest honey. Each pack uses handcrafted illustrations rooted in its ingredient's geographic origin, earth-inspired colour palettes that key to the product rather than the category, and a type hierarchy that treats nutritional information as storytelling. 50+ SKUs, one visual language, every product its own story.
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PACKAGING DESIGN  ✳  MILLSTREET  ✳  KŌKORO³  ✳  BRAND EXPERIENCE  ✳  HERITAGE FOODS  ✳  50+ SKUS  ✳  VISUAL SYSTEM  ✳  ILLUSTRATION  ✳  PACKAGING DESIGN  ✳  MILLSTREET  ✳  KŌKORO³  ✳  BRAND EXPERIENCE  ✳  HERITAGE FOODS  ✳  50+ SKUS  ✳  VISUAL SYSTEM  ✳  ILLUSTRATION  ✳